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A quick thought or two on Portrait Innovations closing

Writer: preludephotography
preludephotography
Jan 16, 2020
2 min read

Yeah, so this happened. Our portrait studio (Prelude Photography) is in Great Lakes Mall in Mentor and we opened twelve years ago. I remember not long after that when Portrait Innovations opened a new store 20 minutes away in Mayfield. That really concerned me since they were a national chain with cheap prices and a deep marketing budget. We had session fees and our cheapest package was $29 where they had no session fees and their cheapest package was $9.99 when they opened. But their average was probably $125-$150 which is close to ours, so we pretty much shared the same demographic. I don't know why they closed, but I can make a few guesses:

1) the stories came every year of them being 1-2 hours behind on their shoots. Awesome that they were that busy, but if you are pissing off your clients while you are that busy . . . I think that comes back around.

2) It's incredibly hard to transition styles across a chain of stores and employees. New trends like filters, more photoshop work, offsite work, etc. really didn't seem to be a possibility.

3) Let's face it, this is probably the main reason they closed: portraits are fading. Everyone has a phone. Everyone has literally thousands of images of their loved ones. And I just don't believe people are hanging pictures on their walls as much any more. Prelude Photography, my store, has seen their in-studio portrait business drop 40-50% over the last six years. It's been a blow and really makes us refocus and reinvent where we can. Pictures with live bunnies, fairy portraits, superhero sessions all have helped ease that blow, but at the end of the day the industry is shifting and shifting quickly. Luckily we still have schools and weddings and video and photobooths to keep our doors open.

So we will move forward. I think I understand why they closed. And though it may open up more opportunities for us as a studio, I still feel for all who lost their jobs and for those families that lost the photos they had done. -M

 
 
 

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21 Comments


kemim
Sep 25

뭉친 부분을 꼼꼼히 풀어주셔서 관리가 끝난 뒤 한결 가뿐해진 신체를 체감할 수 있었습니다. 외출 수고를 완전히 줄여주면서도 최고급 서비스를 즐길 수 있는 출장마사지는 정말 매력적입니다.

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hysolipoma
Aug 24

이용 과정이 간단하고 업무 설명이 명확해서 부담 없이 시작할 수유흥알바  관련 후기도 많아 참고하기 좋았고 실제 근무 환경도 설명과 비슷해 만족스러운 경험이었습니다.

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Gitika Pandit
Gitika Pandit
Aug 03

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zuro
Jul 04

이동 시간을 줄일 수 있어 매우 서울출장마사지  효율적이었습니다. 오산출장마사지 서비스는 바쁜 일정 속에서도 편안하게 받을 수 있고 관리 품질도 뛰어나 만족했습니다.

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renzy malik
renzy malik
Jun 26

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